by Oluwole Sadiku | Jan 29, 2026 | Search (SEO/GEO)
The cost of app store optimization varies depending on your goals, the competitiveness of your category, and the level of service you choose. Most businesses spend between $500 and $10,000 per month for professional app store optimization. At the lower end, smaller...
by Oluwole Sadiku | Jan 29, 2026 | Search (SEO/GEO)
ASO and SEO solve different growth problems, and choosing the wrong one can cost businesses time, budget, and momentum. SEO focuses on driving organic traffic to websites through search engines, while ASO is designed to increase app visibility, installs, and...
by Oluwole Sadiku | Jan 27, 2026 | Search (SEO/GEO)
When an app struggles to grow, the issue is rarely obvious. Rankings may look stable, installs may trickle in, and reviews may seem “fine”, yet performance stalls. This is where an App Store Optimization audit becomes essential. An ASO audit is not about surface-level...
by Oluwole Sadiku | Jan 26, 2026 | Search (SEO/GEO)
If your app is not being discovered or downloaded consistently, the issue is rarely the product alone. In most cases, the problem lies in how the app is positioned, indexed, and presented inside the app stores. App Store Optimization (ASO) is not a one-time task. It...
by Oluwole Sadiku | Jan 20, 2026 | Search (SEO/GEO)
Can you believe how much has changed in just a few years? Back in 2022, “search” was a pretty simple concept. You’d type a keyword into a bar, hit enter, and scroll through a list of blue links. If your business was on the first page, you were essentially...
by Oluwole Sadiku | Aug 30, 2025 | Search (SEO/GEO)
AI personalization in marketing refers to the use of artificial intelligence to tailor content, product recommendations, and customer experiences to each user’s unique behavior and preferences. It matters because it helps brands build stronger connections with...
