Stop Losing Visitors—Start Converting Them into Loyal Customers
CRO Audit Service
Missed clicks, confusing forms, and slow pages cost you money. Our CRO audit service uncovers exactly what’s holding your SaaS or e‑commerce brand back so you can recover ad spend, boost conversions and grow.
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What is a CRO Audit?
A Conversion Rate Optimization (CRO) audit is the systematic review of your website’s entire conversion funnel—from first visit to final checkout. It identifies friction points, UX gaps, and technical barriers that drag down your click‑through rate and sales. Common frustrations include low conversion rates despite high traffic, wasted ad spend, and scattered user journeys. Our data‑driven solution combines site performance audit, user journey analysis, and A/B testing insights to deliver a prioritized roadmap that drives measurable improvements in weeks, not months.
Why choose NEXOPTIMIZE for your CRO audit?
Certified conversion experts
We combine Google Analytics and Nielsen Norman Group UX certifications to deliver trust‑worthy, insight‑driven audit recommendations.
Innovative audit tools
We use proprietary crawl‑and‑crawl technology and automated performance scans to catch every bottleneck before it impacts your bottom line.
Data‑driven & hypothesis‑led
We tie every recommendation to real user data and qualitative feedback, so each A/B test is strategic and each change moves the needle.
Proven results
We’ve helped SaaS and e‑commerce brands achieve up to a 45% lift in conversions within 90 days of audit implementation and testing.
Personalized roadmaps
We craft 90‑day action plans tailored to your audience, goals, and budget ensuring you focus on what matters most and see fast ROI.
Transparent reporting & support
We provide clear, jargon‑free reports, regular check‑ins, and ongoing support to keep your team aligned and optimizations on track.
Our CRO audit process
Data & analytics review
We connect Google Analytics, Mixpanel, or Amplitude to track bounce rates, exit pages, goal completions, and session lengths. We flag trends and outliers so you know exactly which metrics need attention.
User behavior analysis
We deploy heatmaps, scroll maps, and session recordings to observe real users, uncovering misplaced buttons, confusing flows, and dead‑end paths that quietly and silently stall conversions.
UX & UI heuristic evaluation
We check clarity, visual hierarchy, trust signals, and mobile responsiveness. We also review typography, interactive feedback, and form flows to spot what’s confusing or hard to use, so visitors can navigate and convert with ease.
Recommendations & roadmap
We deliver a clear, ranked report with mockups, A/B test plans, and a 90‑day action roadmap, tying every recommendation to revenue impact for fast, measurable wins.
Key CRO metrics that drive decision-making
Effective conversion optimization starts with tracking the right metrics. These benchmarks help identify where users drop off and reveal opportunities to improve your conversion funnel. Here’s what to measure:
Bounce rate
The percentage of visitors who leave after viewing only one page. A high bounce rate suggests issues with relevance, design, or expectations and addressing it can boost conversions.
Entrances
Counts how often users arrive via sources like organic search, ads, or social media. More entrances mean more opportunities if your site is optimized to convert.
Click-Through Rate (CTR)
Measures how often users click your links, ads, or search results. It indicates how well your messaging, keywords, and content align with user intent.
Page load time
How quickly your site loads. Even a one-second delay can lower conversions, so fast pages are vital for CRO and user satisfaction.
Pages per visit
The average number of pages viewed per session. Higher values suggest better engagement and a stronger user experience, increasing conversion chances.
Leads generated
The number of visitors who take a desired action, like signing up or requesting a demo. More leads typically mean your messaging and user journey are working.
Exit rate
Indicates which pages users leave from. High exit rates on key pages can highlight content or UX problems that need fixing.
Cost Per Conversion (CPC/CPA)
The amount spent to acquire a lead or customer. Lowering CPC without sacrificing quality is a core sign of CRO success.
Return on investment (ROI)
Shows how effectively your CRO efforts generate revenue. If ROI is low, reevaluate your campaigns and budget.
Frequently asked questions
What is included in a CRO audit?
Our CRO audit service includes a full site conversion audit, UX audit, heatmap analysis, session recordings, A/B testing roadmap, and a prioritized optimization plan.
How much does a CRO audit cost?
Our pricing depends on site complexity and traffic volume. Typical engagements start at €4,000 for SMB sites and scale based on pages and integrations.
When should I get a conversion audit?
If you’re seeing high traffic but low sales, a spike in ad spend with diminishing returns, or unpredictable user behavior now is the time for a conversion funnel evaluation.
How long does a CRO audit take?
Most CRO audits complete in 2–4 weeks, delivering a comprehensive report and action plan within 30 days.
Is a CRO audit worth it for small businesses or startups?
Yes. Even with lower traffic, a CRO audit helps identify critical issues early, like broken forms, unclear messaging, or mobile UX problems so you don’t waste ad spend or lose valuable leads. It sets a strong foundation for scalable growth.
Ready to maximize your ROI?
Don’t let underperforming pages and wasted ad spend hold you back. Contact us today to see exactly what we’ll cover.